Value Added Programs - Bootcamp / Internships
Data Driven Marketing
Course Rated
Modern-day marketers are expected to be skilled in a variety of areas such as finding right blend of platforms, brand engagement by customers, launching effective product sales campaigns etc. Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Data in the context of marketing is the oil that needs to be refined to power the decision-making engine of the business organizations. Data-driven Marketing is the practice of measuring, managing and analyzing marketing performanc...
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Predictive Analytics for Retail Banking
Course Rated
Banking industry has witnessed sea changes in its operational efficiency in terms of offering innovative services like Internet banking, mobile banking to its customers. Consumers today expect financial institutions to provide the products and services they need, when and how they want them. The personal connection—or relationship—between consumers and their financial institution has been largely lost as a significant number of transactions and day-to-day interactions move to digital. Thus with the increasing customer expectations—as well as consumers’ ongoing ‘disregard’ for the limitations of existing (and outdated)...
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People Analytics for New-Age HR
Course Rated
An organization is only as good as its employees, and these people are the true source of its competitive advantage. In the Age of Big Data and continuously evolving challenges in organizational management and effectiveness, HR analytics is revolutionizing the way human resources departments operate, leading to higher efficiency and better results overall. Human resource Management (HRM) has been using analytics for years. However, the collection, processing and analysis of data has been largely manual, and given the nature of human resources dynamics and HR KPIs, the approach has been constraining HR. Human Resource Managers...
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Visual Analytics for Researchers
Course Rated
Data visualizations are an important practice in the life of a researcher. Volumes of insights lie hidden under the wealth of data which can be extracted using multiple visualization schemes. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge and researchers in particular are increasingly expected to use analytics to inform and justify their decisions. Data has the ability to help organizations tell stories that no one else can. Find out what's possible when companies combine their unique data with publically available sets to gain valuable insights. Modern-day ...
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